marvelous marketing

At Homeward Bound, I created a very highly successful and recognizable marketing and branding campaign. I hired a fine artist to paint original images using our products, and honoring great masters such as Picasso, Klimt and Matisse. These images were used over and over again, in everything from postcard mailings, newspaper and magazine ads, shopping bags, thank you notes, email blasts and blogs. These girls were loved by our customers and many of them bought reprints to hang in their homes.